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Midtown Phoenix is home to some of the most historic developments in the city’s history.  At one time, Central Avenue (originally called “Center Street”) was home to dozens of stately mansions, similar to the still-existing Ellis-Shackelford House. Dwight and Maie Heard began what would become an internationally renowned heritage center. Park Central Mall signaled the beginning of a new kind of shopping. Phoenix Towers brought high-rise living to the Valley.

Adjacent to the Museum District; the public library morphed into the world-class Phoenix Art Museum.

At the same time, residential communities such as the Alvarado, Ashland Place, and Willo neighborhoods spread farther north, heralding the suburban lifestyle that would eventually define Greater Phoenix.

As significant as it was in the development of Phoenix, Midtown received less attention in the history books, perhaps because it represented an “in between” phase between the city’s original settlement and the tremendous outward growth that would follow. Midtown may not receive as much press as the city core does, but it awaits its turn for a make over.

Midtown is where banks, law offices, communication companies and more businesses occupy high-rise buildings. The lack of housing/ retail/ restaurant and other entertainment options iare what will be suggested.

The main components of the project are:

  • void study,

  • the application of the livability principles

    • 1.  Provide more transportation choices

    • 2.  Promote equitable, affordable housing

    • 3.  Enhance economic competitiveness

    • 4.  Support existing communities

    • 5.  Coordinate policies and leverage investment

    • 6.  Value communities and neighborhoods

  • plugging in the holes with particular interventions and the evolution of them that we are contributing to the infill and development of the local character of the new midtown.

Proposed Site Plan


Tactical Urbanism interventions

Development along Central Ave.

Interventions along Central Ave.

Interventions along Central Ave.

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