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Along with the Masters of Real Estate Development (MRED) program, we were asked to assist the design process to help analyze and seek solutions to development of land for an income producing property. The MRED students tasks were to perform due dilligence, prepare a market and segmentation analysis, design uses, and residual and
value analysis. In order to do that the Masters of Urban Design (MUD) program was consulted to define the best uses for the land, develop a strategy and design solution, define the different commercial, retail, office and residential products, and site planning and building design.

A proposal was made to the City of Gilbert for their Heritage Village District located at the core of their “old town” area.

My vision for this area was to create a vibrant, forward- thinking town center through the fusion of old and new ideas, celebrating the agricultural history and original character of the area while infusing progressive ideas such as complete streets and third places.

Being socially and environmentally sustainable, appeal the existing and incoming markets, promote a healthy lifestyle, pedestrian movement and connectivity, create a sense of place and be flexible were some of the core values considered in the design process.

There’s an eclectic feel in the atmosphere; it appeals to the “X” and “Y” generations that have recently started their own families, to the busy young professionals looking for a safe but vibrant contemporary nightlife. The Heritage Center has a unique mix of locally owned and operated retail shops, restaurants, cafes, hospitality establishments, higher density urban housing, and a small-town feel; all of which incorporate modern design infused with early 20th century AZ architecture and heritage. There are attractions for almost all interests and likes, including weekly festivals, events and concerts held at the main plaza. Modern and environmentally conscious townhomes and condos are integrated with this magical town-core community.

Proposed Site Plan



Street cross sections

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